Aesop Fillmore Street by NADAAA

on 28/1/13

San Francisco recently welcomed its first Aesop signature store at 2454 Fillmore Street, in a neighbourhood shaped by consecutive influxes of Eastern European, Japanese and African-American residents, and the heydays of American jazz and rock. The result of a collaboration with Boston architectural firm NADAAA, here at The Trend Boutique we feel the store beautifully reflects our 'Honest' trend for Autum Winter 2013-14.
 


Fillmore Street by NADAAA Design Team and Nader Tehrani Photos: courtesy of Aesop

The store has been designed around a fascination with pre-twentieth century apothecaries: The predominant element is a tapestry of shelving crafted from reclaimed wooden boxes. Subdivided and pixilated by the varying dimensions of the boxes, the arrangement invites visual and tactile exploration; its dominance is balanced here by a cork wall and ceiling, and dark masonite flooring.  
 


Fillmore Street by NADAAA Design Team and Nader Tehrani Photos: courtesy of Aesop

This use of humble materials to excess captures the essence of our 'Honest' trend for interiors, evoking notions of craftsmanship and fine attention to detail.

 

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article resources

For Further Information:

Aesop Fillmore Street
http://aesop.com/

NADAAA
http://www.nadaaa.com/

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