Autumn Winter 2010-11 & Spring Summer 2011 Interior Textiles Trend Report from Heimtextil

on 30/1/10

Reporting back from our first show of the season - Heimtextil (the Interiors textiles annual fair), we have taken a look at the main trend forums, the fabric developers’ interpretations, as well as, the various trend topics and discussions to create a unique overview for you to gain inspiration from.

The trade fairs are always such an important wealth of information to the industry and also provide that seasonal marker and opportunity to source product (fabrics, trims, or product) for the season the designers may be currently working on, and also get that early indication of what lies ahead for the next season.

Heimtextil Trend Forum
Heimtextil Trend Forum

Heimtextil is no different, but as the show is aimed at the contract end of the interior & textile market (i.e. hotels, retail spaces) the trend information is less seasonal, but more of an annual focal point & interpretation. This is great for those that are looking for an overall or ‘slower-moving’ direction; it’s also great for students as well because it offers you an intense overview that you can then interpret and put your own handwriting on the trends.

Each season for the interiors market we will be providing you with an overview of the shows (including this one), to give you the opportunity to be as aware of trends as industry, but also give you the information in a way that it is not too overtly prescriptive.

From the access we have of the show, we bring you the show highlights based on the Trend Forums created by leading trend agency Carlin International, an ideal choice for Heimtextil given their strong trends heritage, colour specialism and unique blend of pure vision and commercial direction.

Futurustic

Futurustic Trend Forum at Heimtextil
Futuristic Trend Forum at Heimtextil

The first direction identified is Futurustic where 'authenticity' makes a connection with the 'ecological', highlighting the growth and importance of sustainability.

Trend Drivers:
A modern interpretation and forward looking approach to a rustic ecology wanting to combine subtle pared down aesthetics (in keeping with our new austere future) with a more confident celebration of raw & softer materials. So for instance we are falling backing in love with the more rustic & natural beauty that surrounds us to create an eco-luxury feel (see our Eco-luxury trend report). The main focal points for the theme is to find inspiration in the irregular structures that you would see in nature (twigs, branches, roots), less is more in the sober styling we now observe in the luxury market and a timeless comfort derived from the

Colour Direction:
The colour palettes are a fusion of deep, rustic browns with a light terracotta almost butterscotch highlight, with a dash of plum to provide an accent.

Fabric Direction:
Nature is the key focus, with sustainable fabrics that have a more refined and luxury bias. The following were identified by the main trend contibutors as the key fabric direction for this trend 'Coarse materials, fine wickerwork, recycled fabrics, pleated materials, hairy finishes and bulky looks'.

Heimtextil Trend Forum - Fabric Direction
Fabric Direction from the Heimtextil Trend Forums

Heimtextil Trend Forum - Fabric Direction
Fabric Direction from the Heimtextil Trend Forums

 

Product Direction:
Already a trend that is being picked up on the fashion blogs is the idea of ultra natural materials to create accessories, with raffia style buttons & belts etc, this stripped down more rustic feel is ideal for the home and a move away from the more 'designed' interior of recent seasons.

The Trend Boutique felt the product / interior direction of this theme reminded them of the Eco-homes exhibition at the Geffyre Museum, London where pendant wicker-style lighting in pliable birch was a strong focus.

Heimtextil Trend Forum
Heimtextil Trend Forum

Temptation

Temptation Trend Forum at Heimtextil
Temptation Trend Forum at Heimtextil

A sanctuary and inner space to escape to that makes use of all of the senses in this modern world by combining new and old technologies with the more traditional.

Trend Drivers:
In a time when we are permanently connected via the Internet are seeing the emergence of new mediums (such as converged technologies) we still need our own more tranquil space in which to escape to and disconnect from the day to day. We yearn for a 'private sphere' in which to be cocooned and able to collect our thoughts, our own personal space away from the 'virtual' reality we are drip fed on a constant basis. Yet rather than being austere and dull it takes inspiration from the very medium we are trying to remove ourselves from and blending it with a traditional aesthetic.

Colour Direction:
Rich, deep colours that have an air of the traditional with bottle greens, teal and deep purple all bought closely together and complimented by warmer reddish, brown tones that give it a sensual and enveloping feel.

Fabric Direction:
A blurring of worlds through the digital and the traditional using contrasting materials like transparent, coloured plastic and then adding classic borders and trimmings. The trend forum predicts 'A theatrical mix of sensuousness and imagination, technological modernity and decorative classicism – patina is used to minimise futuristic lustre, opulent fabrics have a somewhat worn look, colourful plastics end in borders and works are created in 'Boudoir-Techno' style'.

Heimtextil Trend Forum - Fabric Direction
Fabric Direction from the Heimtextil Trend Forums

Heimtextil Trend Forum
Fabric Direction from the Heimtextil Trend Forums
Product Direction:
A complete update of those iconic traditional pieces of furniture, such as the chaise longue and the classic sofa with digital prints and features creating a modern, decadent place to escape. Lighting completes this look with 'bell' shaped pendents created using strong coloured glass and plastics with more traditional lampshade flourishes.

Heimtextil Trend Forum
Heimtextil Trend Forum

Hypernature

Hypernature Trend Forum at Heimtextil
Hypernature Trend Forum at Heimtextil

A breath of fresh air to the urban landscape as nature and wonderment is bought to the city to create a new sense of wellbeing.

Trend Drivers:

A light and modern feel is created through the use of new hybrid materials in a fluid, pastel colour palette, despite the use of new technology and materials the theme is not too clinical due to the use of soft natural elements. This theme is all about harnessing the beauty and strength of nature to create a new urban utopia, with tone-on-tone colours, shadow effects, soft layering, and a soft array of luminous colours creating a world of sensory illusions.

Colour Direction:
Heightened pastels that take inspiration from the sky around us with distinct smoky pinks and deep lilacs (following on from SS10 womenswear) to prevent the liquid blues becoming too washed out.

Fabric Direction:
Focus on the new hybrid generation of textiles that have a natural or unexpected fibre as their base. The features of this forum were 'Intelligent fabrics for global well-being created on the basis of natural prototypes. Fresh, light, smoky-coloured spun yarns with cleaning, filtering, ventilating or relaxing qualities. Soft, flowing, shimmering, tone-in-tone fabrics create subtle illusions.'

Heimtextil Trend Forum
Fabric & Colour Direction from the Heimtextil Trend Forums

Heimtextil Trend Forum
Fabric & Colour Direction from the Heimtextil Trend Forums

Product Direction:
Modern materials are used in new softer ways in the Hypernature theme to harness nature in a new way. Geometric shapes are not too harsh due to being created in relief effect with the use of new materials whilst everyday products are updated in a more ecologically sound way such thanks to the enhanced benefits and science of plants.

Heimtextil Trend Forum
Heimtextil Trend Forum

Intuition

Intuition Trend Forum at Heimtextil
Intuition Trend Forum at Heimtextil

A perfect counter trend to the recession Intuition brings about an eclectic mix of colour and cultural references to show that creativity is not forgotten.

Trend Drivers:
As we try to put the doom & gloom of the past 24 months behind us there is a need for us to be let loose again with our creativity and to refocus our design aesthetic on something more in tune with the connected world. As we snatch cultural references from around the globe and then add a healthy dose of colour, it is when we put them in the 'design blender' with the retro 80's vibe that it comes into its own. Not for the faint hearted, but very right for now and the need for a more eccentic, and eclectic approach.

Colour Direction:
Violet blues contrast with geranium or carnation pinks, however as we add strong greens into the mix this colour clash comes into its own as it creates its own simplified prism effect.

Fabric Direction:
As you would expect this theme has strong colours and shapes at the heart of it. The key emphasis of the theme was highlighted as 'Spontaneity, simplicity, colour and contrast are the ingredients for this cheerful, uncomplicated trend, which manifests itself in strong pigment shades, geometric forms, graphic details and in naive or kaleidoscopic designs. Rough and structured materials are juxtaposed and rudimentary motifs employed variously as cut-outs or layerings'.

Heimtextil Trend Forum
Fabric Direction at the Heimtextil Trend Forums

Heimtextil Trend Forum
Fabric Direction at the Heimtextil Trend Forums

Product Direction:
A fantastically simple approach to product where the focus is on colour blocking and strong geometric prints reminiscent of very first CAD designs in the 80s. We loved the wall panel where within the geometric triangles attendees were free to doodle and graffitti to create a fantastic pattern piece in its own right, achieving a maxi or micro design depending upon where you were stood.

Heimtextil Trend Forum
Heimtextil Trend Forum

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