Autumn Winter 2011-12 Colour Direction

on 26/6/10

Following on from previous seasons The Trend Boutique aim to help you, as students & graduates, decipher the colour direction for the season. Looking at reference points from the major global trend agencies, mixed with the colour ranges put together by leading fabric & material specialists, plus access to the major international trade fairs (such as Premiere Vision, Salone Internazionale del Mobile etc) we decode the confusing array of colours on offer to create an easy to follow colour direction for the season.

Instead of bringing you 50+ colour ranges & endless harmonies, we try & unravel the movement between seasons, and provide you with the key colour references and thinking behind the colours.

For Autumn Winter 2011-12 the key colour direction is:

Twisted Folkloric

It doesn't seem that long ago that the high street retailers were awash with the folklore trend, for Autumn Winter 2011-12 it is definitely back with a renewed emphasis. For this season the theme is far more sophisticated and the colour palette reflects this with a whole array of colour combinations & harmonies. Building on the previous heritage themes, the new folkloric trend combines heritage with the love of the outdoors, plus a whole host of art & crafts visual references from tree houses to ceramic buttons.

Folklore is such a big trend for Autumn Winter 2011-12 the trend magazine 'View on Colour' are about to launch a special edition devoted to 'Folk' that combines past & future references to create an essential guide to this theme.

Folkloric Colour Range Autumn Winter 2011-12
Twisted Folkloric Colour Palette - Autumn Winter 2011-12
Note: Colours will look different according to screen & printer settings - please use Pantone references for exact colour matching.

Intense Reds

Reds are taken into a new dimension for Autumn Winter 2011-12 with rich burgundy, berry and plum tones that are used to create an edge when combined with the folklore theme above and works particularly well with the warm buttery 'Sunflower'. These concentrated tones are also used this season to add depth through an 'intense clash' with the both the vibrant & the more powdery pinks.

To 'ramp things up a notch' though work with the green colour story below to create new intensely coloured florals, playing with pattern & scale and even a dash of gold to create an ultra vibrant femininity. This colour theme also adds a sense of staged drama to the home interior too.

Wine Reds Colour Palette Autumn Winter 2011-12
Intense Reds Colour Palette - Autumn Winter 2011-12
Note: Colours will look different according to screen & printer settings - please use Pantone references for exact colour matching.

Edwardian Greens

Nature & the environment are still central following on from Spring Summer 2011, however the green palette has become a lot more sophisticated with touches of winter topiary and old-fashioned greenhouses & conservatories about them. Botanical conservationism springs to mind with this colour theme, so take a trip to the likes of Kew Garden for inspiration where you can take in the gardens, but also their ‘Marianne North Gallery’ which holds a collection of 832 botanical paintings & represents over 900 species of the world’s flora and vegetation, including birds, animals and insects.

For increased intensity & to build a flamboyant 'folk' feel, work with the 'Intense Reds' and Sunflower as previously mentioned, it is possible to take this look through fashion, home & product design.

Intense Greens Colour Palette Autumn Winter 2011-12
Edwardian Greens Colour Palette - Autumn Winter 2011-12
Note: Colours will look different according to screen & printer settings - please use Pantone references for exact colour matching.

Sober Blues & Greys

A colour palette that The Trend Boutique team are not really feeling, apart from in the interiors & product market where it is made up of brushed, beaten metallic greys with sombre blues. Part of the continuing 'austerity' trend you should look to really pared back luxury that has a rough, industrial feel to it. The blues should be more towards dark navy & ink colours rather than the oversaturated indigos or violet blues from previous seasons.

For fashion we are looking forward to the move towards bright, Miami-style turquoise blues on their way for Spring Summer 2012 or the soft nebulous blues for Autumn Winter 2011-12 in the 'Cloudy Pastels' colours below.

Sober Blues & Greys Colour Palette Autumn Winter 2011-12
Sober Blues & Greys Colour Palette - Autumn Winter 2011-12
Note: Colours will look different according to screen & printer settings - please use Pantone references for exact colour matching.

Cloudy Day Pastels

Pastels continue to be strong for Autumn Winter 2011-12 (& we so no let up for Spring Summer 2012 either) following on from the 'Wintery Pastels' from Autumn Winter 2010-11, they take on some of the 'folk' outdoors feel as we reconnect with the winter environment. Sensitive, soft warmer tones are combined with the more nebulous, winter-sky blues to create a new easy colour range.

Seen very much for the home & fashion market the colour palette is used in a home-spun fashion to provide a soft, rustic craft feel.

Cloudy Pastels Colour Palette Autumn Winter 2011-12
Cloudy Day Pastels Colour Palette - Autumn Winter 2011-12
Note: Colours will look different according to screen & printer settings - please use Pantone references for exact colour matching.

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article resources

Downloadable Colours:

/files/files/Autumn Winter 2011-12 Colours - Download.pdf

For further information visit:

Pantone
http://www.pantone.co.uk

View on Colour
http://www.edelkoortinc.com/magazines/view-on-colour/

Kew Gardens
http://www.kew.org

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