Autumn Winter 2011-12 'Guide to the Season' - Folk Trend Report

on 16/8/10

The return of folklore is probably the most important trend for Autumn Winter 2011-12 as we reconnect with the outdoors & look to this traditional way of life for styling direction.

Evolving from the ‘Heritage’ & ‘Nature’ themes of last season, this trend has a soft wintery feel through knitted crafts and designs that blend with the natural elements, whilst a deep intensity creates a more urban fashion alternative. 

Trend Direction 1: Craft Folk

Folksy craft comes to the fore, with products & the home being transformed in winter pastels & a soft ‘knitted’ touch.  Humble & honest in its approach, the idea is to play with sheer & felted textures, whilst a burst of Nordic or nature inspired prints work well against a slightly industrial backdrop.

Everything has a home-spun feel as we take our renewed passion for craftsmanship and traditional techniques to the next level.

Craft Folk Trend Direction for Autumn Winter 2011-12 Craft Folk Trend Direction for Autumn Winter 2011-12 - See Downloadable Version For Full References

Trend Direction 2: Great Outdoors

An enhanced sense of wellbeing & inner calmness is bought about through reconnecting with the great outdoors and the natural elements.  Overcast skies & wintery days create a chance for us to reflect and breathe, whilst escaping the humdrum & mundane.

Moving on from the cocooning of previous seasons, we see the resurgence of the ‘tree house’ as a key reference point.

Great Outdoors Trend Direction for Autumn Winter 2011-12 Great Outdoors Trend Direction for Autumn Winter 2011-12 - See Downloadable Version For Full References

Trend Direction 3: Rurban Life 

A neutral, rustic colour palette as we focus on new humble, ‘earthy’ ideologies for inspiration.

Rural lifestyles are adopted in the city, whilst we don’t want to give up our urban commodities when we move to the countryside. This new socio-economic trend is inspiring a strong visual aesthetic with a whole host of product designs that cater to the new ‘Rurbanite’.

Rurban Life Trend Board - Autumn Winter 2011-12Rurban Life Trend Direction for Autumn Winter 2011-12 - See Downloadable Version For Full References

Trend Direction 4: Intense Folk

This final ‘folk’ trend direction creates intensity through the use of tone-on-tone shades of deep & vibrant reds, with accents of golden yellow.

Folk for this season gets darker through digital prints, whilst ‘Ottoman’ or ‘Nordic’ influenced bold patterns juxtapose one another to create an intensity that is both flamboyant & rich in cultural contrasts.  

Intense Folk Trend Direction for Autumn Winter 2011-12 - See Downloadable Version For Full References

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article resources

For Downloadable Version:

/files/files/Guide to the Season AW11-12 Folk.pdf

References

Craft Folk

1. Knitted Chair by Soojin Kang, Photographer Markus Schroder
2. Knitted Chair by Soojin Kang, Photographer Markus Schroder
3. 365 knitting clock Designed By Siren Elise Wilhelmsen

Great Outdoors

1. Tree Hotel, Sweden by Tham + Videgard Hansson Arkitekter
2. Les French Designed By Sarah van Gameren, Photographer Melissa Duarte

3. Beetle's House by Terunobu Fujimori, Image Courtesy of the V&A Museum
 

Rurban Life

1. Baked Designed By Studio Formafantasma
2. Autarchy Designed By Studio Formafantasma
3. Autarchy Designed By Studio Formafantasma

Intense Folk

1. Collection by Belle Sauvage
2. Gobelin Hocker and Print Hocker Designed By Attila FKovacs
3. Idyll Concept Designed By Johan Lindsten
4.Teapots by Squint

 

SooJin Kang
http://soojinkang.net

Siren Elise Wilhelmsen
www.sirenelisewilhelmsen.com

Formafantasma
www.formafantasma.com

Studio Glithero
www.studioglithero.com

Attila+Zsuzsa
http://www.attilafk.com

Johan Lindsten
http://www.lindstenform.com

Sjoerd Jonkers
http://www.sjoerdjonkers.com

 

 

 

 

Tyin Tegnestue
http://www.tyintegnestue.no

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