Autumn Winter 2012-13 Colour Direction

on 17/2/11

For Autumn Winter 2012-13 we have updated the look of how we display the Colour Direction for the season, with each palette being associated to a trend theme & offering early insights with both an overview of the trend and an initial colour moodboard.

The Trend Boutique hope that this new format will give an even greater understanding to students & graduates on how to work with colour and the general direction we are predicting for the season. 
 
The idea behind The Trend Boutique trends section is to decipher & decode the underlying trends and show students & graduates how to then work with this information without over prescribing it. 
 
For this Colour Direction we have looked to previous seasons to see the movement between the colours whilst also looking ahead by taking a look at some of the designers, artists, exhibitions & shows and social shifts that are driving the themes forward, we have then interpreted these into a set of four easy to understand colour ranges. 
 
For Autumn Winter 2012-13 the Colour Direction & main trend themes The Trend Boutique is predicting are:
 

Fragility 

Our senses trend from last season gets darker as we look at the fragility between life & death. 

Lifting the skin we explore the body's workings & taxidermy, whilst a beautiful & moving direction is created through the subject of mourning. Within this theme we find an abundance of references that take us from the most beautifully haunting haute couture through to a new slightly macabre, & twisted urban culture that turns everything on its head.

This direction is both sophisticated & dark in theme. Please note this is not about previous seasons' Alexander McQueen skull references, this comes from the underlying socio-economic & lifestyle trends and a coming to terms with our own mortality.

Fragility Trend Autumn Winter 2012-13
Left: Autumn Winter 2011-12 Campaign Image - Bllack Noir
Right: Siri Sveen Haaland. Photographer: Thomas Furu

The colour palette for fragility takes on aspects from last Autumn Winter's 'Worn' trend, as dark ash tones look as if they can be blown away in the wind. Blacks become texturised & shimmer with intensity. Whilst to prevent the colour range becoming too depressed we inject porcelain whites and rich 'conker' browns.

Fragility Colour Trend

'Fragility' Colour Palette - Autumn Winter 2012-13
Note: Colours will look different according to screen & printer settings - please use Pantone references for exact colour matching.

Radical 

As revolutionary protests spread across the globe this direction has a number of key focal points, the speed & the fluid nature in which change happens, the importance of digital media, and the way it starts with the young but is quickly supported by all ages. We now see this same radical approach invigorating the design & creative worlds too

With a DIY attitude, designers are mixing up & playing with the rules creating a topsy-turvy, bottom-up approach where re-inventing & customising to fit our new 'anything goes' lifestyles becomes key. Ground-breaking product development combined with futuristic communications are at the heart of this trend. We switch off the corporate message and go for one where a digital chaos & anarchy rules. This is radical, in a new global inclusive way.

Radical Trend Autumn Winter 2012-13
Left: Autumn Winter 2011-12 Collection - Walter Van Beirendonck
Right: Courtesy of Dutch Design Week

As the 'colour clashing' of previous seasons broke the rules, this theme continues to take a similar radical approach to colour. Bright accents show no sign of abating as we continue to express ourselves and escape from the humdrum. For Autumn Winter 2012-13 we mix this strong palette with graphical black & white to reflect a new digital product direction.  

Radical Colour Trend

'Radical' Colour Palette - Autumn Winter 2012-13
Note: Colours will look different according to screen & printer settings - please use Pantone references for exact colour matching.

Sharp

This theme is all about the 'new millenials' and the difficulties they face. Each generation feels hard done by, but this group has more than most to complain about. With record levels of debt, unemployment at its highest for young people for several decades, and an inability to get a foot on the property ladder this group faces up to the fact they have to be sharper, more intelligent in their approach. 

So for this theme we see a return to 80's & 90's styling, but everything is slicker & more directional. We also see Post-modernist references becoming strong influences too, as this trend direction has lots of artistic & witty inspirations. 

Sharp Trend Autumn Winter 2012-13
St. Colleta School of Greater Washington - Courtesy of Michael Graves & Associates

For 'Sharp' we see a mix of strong, well-defined colours that have both a modern & retro feel about them. Bold brights define this story with the ability to colour clash in a less garish way than 'Radical' or previous seasons. For this theme there are no muted tones, as this palette consists of just pivot colours & accents that make a confident statement of intent.

 

Sharp Colour Trend

'Sharp' Colour Palette - Autumn Winter 2012-13
Note: Colours will look different according to screen & printer settings - please use Pantone references for exact colour matching.
 

Remote 

Travelling to far-flung places gives us a sense of escapism as we continue to reconnect with nature & the planet. The elements come to the fore as we disappear to the most remote harsh or barren landscapes in order to forget day-to-day worries. As we enter the wilderness, it is the delicate winter hues against flesh tones that we find real inspiration from. 

This theme follows on from the softer aspects of last Autumn Winter's 'Folk' theme and combines them with Spring Summer's 'Harvest'. 

Remote Trend Autumn Winter 2012-13
Left: Courtesy of Amsterdam Fashion Week.  Photographer: Peter Stigter
Right: National Gallery of Greenland Concept by BIG Architects

The softest, most delicate palette emerges from remote landscapes & winter scenes. Ethereal blues are seen in gentle waves & misty tones whilst minimal splashes of more vibrant shades still create a delicate touch while offering depth to the palette. From flesh tones with flashes of blue, to cloudy, muted colours that feel as if a storm is gathering, the elements create a strong force. 

Remote Colour Board
'Remote' Colour Palette - Autumn Winter 2012-13
Note: Colours will look different according to screen & printer settings - please use Pantone references for exact colour matching.

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article resources

For Downloadable Version:

/files/files/COLOUR DIRECTION.pdf

For further information: 

Pantone 
http://www.pantone.com

Bllack Noir
http://www.noir.dk/bllack-noir.php

Siri Sveen Haaland
http://siri-sh.com/

Walter Van Berendonck
http://www.waltervanbeirendonck.com/

Dutch Design Week
http://www.dutchdesignweek.nl/

Michael Graves & Associates
http://www.michaelgraves.com/

Amsterdam Fashion Week
http://www.amsterdamfashionweek.com/

BIG Architects
http://www.big.dk/

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