Autumn Winter 2012-13 'Guide to the Season' - Radical Trend Report

on 31/7/11

There is no escaping the current wave of radicalism sweeping the world, and for Autumn Winter 2012-13 The Trend Boutique take a look at how this sense of anarchy is affecting our lifestyles and the products we buy. 

With the current focus on the UK from the Royal Wedding to the Olympics, combined with our new found rebellious streak an obvious assumption to be made is that the 'Radical' theme will follow a overtly 'punk’ direction.  For this theme, rather than being a 'pastiche' of this genre, a much purer, intellectual approach and examine how ‘DIY’ aesthetics & more subversive subtexts are breaking through.
 

Trend Direction 1: Mishmash 

For Autumn Winter 2012-13 we see a ‘mishmash’ aesthetic born out of reinterpreting everything in a ‘radical’ way. Fashion is turned on its head with prints, knits and felting becoming intertwined whilst ‘cut & sew’ styling is taken quite literally. 

Delve beyond the chaotic exterior though and we see that this approach is only possible through the re-introduction of traditional craftsmanship a few seasons ago, not for the faint –hearted this theme takes both revolutionary spirit and technical know-how. 
 

Autumn Winter 2012-13 Guide to the Season - Radical
Radical Trend Direction - Autumn Winter 2012-13 'Guide to the Season

Trend Direction 2: People's Revolution  

The reverberations of recent events continue to spread throughout the world as both global leaders & brands sit up and take notice of the continued empowerment & radicalism of the everyday person.  

It’s not just anger that drives this 'people’s revolution', but a desire for change & positivity and we start to see a much-lauded shift in power. So whether it’s young or old, loud or quiet, online or in the street, this new culture of protest has been made possible by the advent of social media and the mass adoption of guerrilla techniques.
 
Autumn Winter 2012-13 Trend Report - Radical
 
Radical Trend Direction - Autumn Winter 2012-13 'Guide to the Season
 
Trend Direction 3: Chaos Theory
 
Hacking, re-configuring & do-it-yourself design become the norm as we rise up against the machine. This direction is all about taking control of our own agenda from being spoon fed during the mass-consumption years. 
 
Whether we decide to corrupt an existing product or take that DIY approach to design, everything is treated with a sense of irreverence whilst being kept rough around the edges. Our passion for up-cycling and the latest 3D printing technology also add a new dimension. 
 

Autumn Winter 2012-13 Guide to the Season - Radical

Radical Trend Direction - Autumn Winter 2012-13 'Guide to the Season

Trend Direction 4: Urban Scrawl

By merely reporting on this phenomenon we are eschewing the very essence of what these anarchists stand for, but we too can break the rules. Taking back what is theirs even from their own whilst ransacking the establishment; you can’t get further away from the mass-consumption & vintage aesthetic of recent years.

Underground, subversive, intelligent  ... this hybrid mix of music, art, vandalism, film, performance is achieved with a ruthless sense of purpose or just for kicks, it doesn’t matter. What is - is that it sucks you in with its potent mix of urban politics & nihilistic temperament. 
 

Autumn Winter 2012-13 Guide to the Season - Radical
Radical Trend Direction - Autumn Winter 2012-13 'Guide to the Season

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article resources

 

Downloadable Version 

/files/files/AW 12 13 Guide To The Season RADICAL.pdf

References:

Direction 1: 

1. Catwalk Image & Collection by Shaun Samson 

2. Collection by Phenomenon

Direction 2: Viva La Revolution

1. 'Empty Chair' by Maarten Baas Commissioned by Amnesty International (A tribute to Chinese activist and Nobel Prize for peace winner - Liu Xiaobo)

2.  Han Dynasty Urn With Coca-Cola Logo, 1994, Urn And Paint, Western Han Dynasty (206 BC-8 AD) by Ai Weiwei

Direction 3: Chaos Theory 

1. 'Rough & Ready' by Vanja Bazdulj

2. 'Chaneldrip' by Pepe Heykoop

Direction 4: Urban Scrawl 

1. Video Stills from Kidult Interview - You Tube

 

Shaun Samson
http://www.shaunsamson.co.uk/

Phenomenon 
http://www.phenomenon.tv

Maarten Baas
http://www.maartenbaas.com

Ai Weiwei 
https://artsy.net/artist/ai-weiwei

Ai Weiwei - V&A Exhibition
http://www.vam.ac.uk/content/articles/a/ai-weiwei-dropping-the-urn-ceramic-works,-5000-bc-ad-2010/

Vanja Bazdulj
http://www.vanjabazdulj.com

Pepe Heykoop
http://www.pepeheykoop.nl/chan.html

Kidult - Illegalize Grafitti
http://www.youtube.com/watch?v=hENPqHnAMH8

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