Interview with Cristie Jane Herbert - Director of CiCi PR & Events
Cristie Jane Herbert has over eight years experience within the Intimates and Fashion industry, including specializing within PR, Events, and bespoke Brand Consultancy. Since 2005, she has been the founder and managing director of CiCi PR & Events.
Cristie has a real passion and creative flair for the intimates sector, training as a lingerie designer at degree level, before pursuing a career role in fashion PR. After studying Contour Fashion Design in De Montfort University Cristie worked and freelanced for several leading PR agencies in London and the East Midlands. And she then decided to set up her own agency 'CiCi PR & Events', which would offer clients a personal ‘boutique’ style of PR. CiCi has worked with a variety of brands from Beachwear, lingerie, swimwear, resort wear, corsetry, sleepwear and specialist underwear. More recently working with accessories and a variety of unique fashion & beauty based brands.
Cristie is also kindly speaking for The Trend Boutique at our Student Conference on the 5th December.
Product Launch for Swimwear Clients by CiCi Pr & Events
What are the main duties of your role?
I amthe director of CiCi PR & Events, one of the UK’s most exclusive and sort after boutique fashion Pr agencies. Client management, to provide general outreach PR services, event management, and delivery of PR plans, as well as overseeing the CiCi team.
What are the best aspects about your current role?
A real variety no day is ever the same!
Are there any areas that are particularly difficult or challenging?
Client management – as with any job we have some difficult characters to manange and maintain!
When employing a graduate what are the attributes you look for?
Personality and drive, we have worked with graduates that are have not necessary have educational experience with the fields of fashion and PR
Do you have any words of wisdom that you would like to pass on?
Go get it … don’t sit back, I am a believer in be that person who stands out and makes things happen
What do you feel are the most important trends / changes happening in the industry that you feel students should be aware of?
Importance of new pr , digital services, and the importance to adapt to any changing trends
Product Launch for Zatchels by CiCi Pr & Events
When were you happiest?
Birth of my little girl Esmee
What is your highest qualification?
BA Hons Degree in Contour Fashion Design, graduated from DMU
What is your most treasured procession?
Personal – my little girl / Professional – my press cuttings box
What would your superpower be?
The power to not become tired and to work onwards
3 words that describe yourself?
Positive Pocket PR
Most inspirational person you have met?
Vivienne Westwood – she was exactly as I wanted, bonkers, eclectic and strange! Did not disappoint!
What inspires you the most?
Our clients at CiCi, they inspire me to drive our company
What is your biggest hope for the future?
To carry on and succeed with CiCi PR, to grow and maintain its credibility in the PR and fashion industry
What are you wearing today?
I am wearing a boutique label called ‘Finders Keepers’ bought from The Dress Studio.co.uk, it was actually sent to me to wear to my events and tweet about!!
Your favourite location
Your favourite label
At the moment I am loving ACNE collections, loved their SS13 collection slight edgy, slogan T’s with a real feminine twist.
Your favourite style icon
Audrey Hepburn . a slight cliché but that woman was perfect to me