Interview with Rob Elford, Designer - Rob Elford 3D Printed Wearable Art and Jewellery
Rob Elford is an award winning designer of jewellery and wearable art. His jewellery pieces have been exhibited to acclaim in galleries in London and across the world. Rob's collection, Hoodoo Botanica, was awarded the Preziosa Young 2013 jewellery designer prize by the Italian Academy of Jewellery.
Having completed an MA in Digital Fashion at the London College of Fashion in February 2012 for which he was also awarded the prestigious Harold Tillman Scholarship. Rob is also an Associate Lecturer at Ravensbourne College of Digital Art teaching Applied Technology.
Rob Elford will be presenting as part of our High Tech vs. Low Tech Student Conference on 29th January 2014.
What are the main duties of your role?
The main duties of my role are a fusion of CAD, jewellery making, PR and Sales; often all at the same time. Running your own business requires a great deal of interdisciplinary multitasking.
What are the best aspects about your current role?
For me, It’s all about the designing. I’m never happier than when I am being creative and can hide away from the world sculpting on my computer.
Are there any areas that are particularly challenging?
Trying to make an impact in the fashion industry is always incredibly challenging. But it is also incredibly rewarding after you have worked yourself to the point of lunacy, to then sell your work, or see it in an exhibition or even win an award,
When employing a graduate what are the attributes you look for?
Key skills in designing and making, and an open mind.
Do you have any words of wisdom that you would like to pass on?
Fame, Success and Wealth are three very different things.
What is the best piece of advice you have been given?
Ignore everyone, and everything and follow your heart.
What do you feel are the most important trends / changes happening in the industry that you feel students should be aware of?
Digital Manufacturing is going to turn the fashion world on its head. Laser cutting, 3D printing and 3D scanning are just the start of a dramatic shift in the way we design and produce fashion items.
Who would you most like to meet?
Your favourite film
Your favourite music
Your favourite location
Your favourite style icon
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