Spring Summer 2011 'Guide to the Season' - Austerity Trend Report

on 9/8/10

For Spring Summer 2011 we see the much talked about ‘age of austerity’ come to fruition. Rather than feeling a sense of despair it has enabled us to reset our aesthetic DNA as we seek alternative reference points that suit our more authentic lifestyles.

New minimalism becomes our mantra, as we set ourselves an agenda where rewards & status are derived from frugality & restraint.

The Trend Boutique see the underlying theme of 'Austerity' being translated into 4 distinct directions:

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