Spring Summer 2011 'Guide to the Season' - Nature Trend Report
Nature is a driving force for Spring Summer 2011 as we fall back in love with our planet & natural environment. This theme offers a much-needed sense of escapism & creative reserve against the recent hard times.
From the discovery of new species to ‘going green’ being back on the agenda after a recent hiatus, we explore the length, breadth, & depths of the globe for inspiration.
Trend Direction 1: Artificial Nature
A mix of the real & the fake combine to create a ‘hyper-real’ nature that heightens the senses in a colour palette of sugary pastels with intense accents.
This is an upbeat trend direction which offers wildlife-inspired digital prints, luminous lightweight materials & ‘trompe l'oeil’ effects to create a fresh take on nature.
Artificial Nature Trend Direction for Spring Summer 2011 - See Downloadable Version For Full References
Trend Direction 2: Ocean's Depths
Diving deep into unfathomable oceans creates a rich palette of intense teals & electric blues that contrast perfectly against bright flashes inspired by underwater creatures.
Following on from last summer’s digital fashion prints, this theme should be seen for the home & product design and by immersing ourselves in nature should provide us with endless sources of inspiration.
Ocean's Depths Trend Direction for Spring Summer 2011 - See Downloadable Version For Full References
Trend Direction 3: Enchanting Woods
Rustic-looking woods make a return within architecture & furniture design as we embrace a more natural approach after endless years of laminates & MDF.
Furniture is grown rather than made, whilst buildings become cocoon-like nests. Wood creates a perfect humble, yet majestic material for this nature-based trend and is truly wonderful when the natural form & imperfections are a key focal point.
Enchanting Woods Trend Direction for Spring Summer 2011 - See Downloadable Version For Full References