Spring Summer 2011 Heritage Trend Confirmation

on 12/1/11

Around 12-18 months ago, The Trend Boutique began predicting trends for Spring Summer 2011 and decided on several significant trends, with one of these trends being 'Heritage'.  We identified how heritage was a key driving source behind the season and outlined four different trend directions.

The important thing is this report is a confirmation of the trend, rather than a prediction, as the prediction process happened a long time ago, we then mapped the high end product development , and this is the final stage as the trend makes its way into store.

In this confirmation we will take a look at the predicted trends that are already becoming visible on the high street and through some of the UK's leading brands.

We Said .... Direction 1: Middle Eastern Influences

From ancient & far-flung cultures to world heritage sites we blend our recent love of the past with new materials & processes to create something to cherish for the future.

Key directions we predicted were:

  • Taking inspiration from the old imperial cultures of the Ottoman Empire & lands of Persia
  • Scenery from these ancient civilisations create a perfect colour palette & back drop for the season

Topshop Unique SS11Topshop Unique SS11
Left & Right: Spring Summer 2011 Catwalk Shots - Topshop Unique

Topshop Unique SS11 Backstage
Spring Summer 2011 Backstage Shot - Topshop Unique

River Island Menswear SS11River Island Menswear SS11
Left & Right: Spring Summer 2011 Menswear Campaign Images - River Island

  • With an abundance of traditional craftsmanship & heritage - skilled leatherwork, richly coloured kilms & open weaves all become essential references for menswear & the home.

Urban Outfitters HomeUrban Outfitters Home
Left: Product Shot (Habdloom Tapestry Throw) - Urban Outfitters Europe
Right: Product Shot (Reversible Kaleidoscope Quilt) - Urban Outfitters Europe

M&S LightingMatalan SS11 Home
Left: Product Shot (Morrocan Ball Light) - Marks & Spencer
Right: Spring Summer 2011 Product Shot - Matalan

We Said .... Direction 2: Open Lace Structures

Heritage focuses on both the elaborate & delicate as craftsmanship comes to the fore. We predicted the following key direction:

  • Open work & cut-outs are created using traditional & high tech techniques

River Island SS11Topshop Unique SS11
Left image: Spring Summer 2011 Campaign Shot - River Island
Right image: Spring Summer 2011 collection - Topshop Unique

Heals LightingHeals Lighting
Left: Product Shot (Signature 9 Light Pendant Polished Chrome) - Heals
Right: Product Shot (Camouflage White Laser Cut Aluminium Pendant Light) - Heals

We Said .... Direction 3: Craftsmanship

Craftsmanship is celebrated in all its forms, as we look for new investment pieces & move away from throw-away items. We predicted the following interpretations of this direction:

  • Old-fashioned techniques used in modern design applications 
  • Traditional looking pieces that have a playful twist.

Hand-woven Rug from The Conran Shop
Spring Summer 2011 Product Shot (Hand-woven Rug) - The Conran Shop

Lost Values Typewear Scarves
Product Shot (Type Wear Scarves) - Lost Values

SS11 Topshop UniqueSS11 Topshop Unique
Left & Right: Spring Summer 2011 Collection - Topshop Unique

  • Brand quietness is key 

New Look Spring Summer 2011 Accessories
Spring Summer 2011 Accessories Shot (Brown/Cream Satchel) - New Look

We Said .... Direction 4: Reworked Classics

For Spring Summer 2011 iconic design classics are re-invigorated & re-coloured to create a contemporary take on the heritage theme. Reinterpretations we are already seeing are as follows:

  • Unexpected materials or colours to give a fresh modern turn.

The Conran Shop Inflatable Chelsea Sofa
Spring Summer 2011 Product Shot (Blo Blo Inflatable Chesterfield Sofa) - The Conran Shop

  • Disrupted & juxtaposed patterns provide a mesh between the old & the new.

Urban Outfitters WallpaperUrban Outfitters Wallpaper
Left: Wallpaper Collection (Skottie Cranberry) - Urban Outfitters Europe
Right: Wallpaper Collection (Scottie Lavender) - Urban Outfitters Europe

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article resources

For further information:

Topshop Unique

River Island

Urban Outfitters

Marks and Spencers



The Conran Shop

New Look


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