Spring Summer 2011 Nature Trend Confirmation

on 8/1/11

12-18 months ago The Trend Boutique started the process of predicting the trends for Spring Summer 2011, one of the 'Guides to the Season' was 'Nature' in which we identified how nature was a driving force for the season in all its forms.

The important thing is this report is a confirmation of the trend, rather than a prediction, as the prediction process happened a long time ago, we then mapped the high end product development , and this is the final stage as the trend makes its way into store. Some trends will evolve, such as 'Nature' that will develop into 'Harvest' for Spring Summer 2012, others will start to disappear.

Here we take a look at how the trend has started to be realised on the High Street & by leading UK brands, we will keep adding to these confirmations as more products are released. 

We Said .... Direction 1: 'Artificial Nature' 

Nature combines a mixture of the real & the fake with the following key product styling:

  • ‘Hyper-real’ nature that heightens the senses

House of FraserTed Baker
Left - Spring Summer 2011 Campaign Image (Sunglasses by Christian Dior) - House of Fraser 
Right - Spring Summer 2011 Campaign Image Multi-coloured Sheer Jumpsuit by Ted Baker - Available at House of Fraser

  • Sugary pastels with intense accents

River IslandHouse of Fraser
Left - Spring Summer 2011 Campaign Image (Blossom Mini Skirt & Olivia Jacket) - River Island  
Right - Spring Summer 2011 Campaign Image (Botanical Print Dress by Bolongaro Trevor) - House of Fraser

House of Fraser SS11 Home LookbookHouse of Fraser SS11 Home Lookbook
Left & Right  - Spring Summer 2011 Campaign Images (Soft Furnishings Collection) - House of Fraser

  • Wildlife-inspired digital prints

House of Fraser
Spring Summer 2011 Campaign Image (Styla Leopard Print Bedlinen by Linea) - House of Fraser

Topshop
Spring Summer 2011 Campaign Image - Topshop

River IslandRiver Island
Right & Left - Spring Summer 2011 Campaign Images - River Island

  • Luminous lightweight materials

River Island SS11 luminous lightweight fabricsTopshop
Left - Spring Summer 2011 Campaign Image - River Island
Right - Spring Summer 2011 Campaign Image - Topshop 

  • ‘Trompe l'oeil’ effects  

The Conran Store
Spring Summer 2011 Product Shot (Ming Stackable set by Ibridge) - The Conran Store 

We Said ... Direction 2: 'Ocean's Depths'

Diving deep into unfathomable oceans creates an array of inspiration across home & fashion products:

  • Rich palette of intense teals & electric blues

Marks & SpencerPrimark
Left: Spring Summer Campaign Image (70s Sleek Jumpsuit) - Marks & Spencer
Right: Spring Summer 2011 Campaign Image (Beach scene prom dress) - Primark

  • Bright flashes inspired by underwater creatures

HealsHeals

Left: Product Shots (The Kartell E Light by Ferruccio Laviani) - Heals
Right: Product Shots (Kosta Boda Print Vase) - Heals 

 

Tie Dyed Silk cushion by The Conran ShopTie Dyed Silk cushion by The Conran Shop

 

Spring Summer 2011 Product Shots (Tie Dyed Silk Cushions) - The Conran Shop.

SS11 Topshop campaignSS11 Topshop Campaign
Topshop Spring Summer 2011 Campaign

  • Digital prints for home & product design 

 

The Conran Shop - Fish Salad PlateThe Conran Shop - Fish Salad Plate

 

Spring Summer 2011 Product Shot - The Conran Shop


We Said ... Trend Direction 3: 'Enchanting Woods' 
 
Rustic-looking woods make a return within architecture & furniture design, after endless years of laminates & MDF, providing a return to a more natural approach:
 
  • Wood creates a perfect humble, yet majestic material

John LewisJohn LewisLeft & Right: Spring Summer 2011 Product Shots - John Lewis

  • Buildings become cocoon-like nests

Centre Parcs Tree House
Tree-house Accommodation - Center Parcs (Recently Launched)

  • Scorched woods colour palette

Miss Selfridge SS11Topshop SS11
Left - Spring Summer 2011 Campaign Image - Miss Selfridge
Right - Spring Summer 2011 Campaign Image - Topshop

  • Furniture is grown rather than made
  • Imperfections are a key focal point.

Droog

Tree-trunk bench by Jurgen Bey for Droog (Photographer: Gerard van Hees) 
 

John LewisProduct Shot - (Decorative Bowls and Vases) - John Lewis

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article resources

For more information visit:

House of Fraser
http://www.houseoffraser.co.uk

River Island
http://www.riverisland.co.uk

Topshop
http://www.topshop.com

Heals 
http://www.heals.co.uk

The Conran Shop
http://www.conranshop.co.uk

Center Parks
http://www.centerparcs.co.uk

Miss Selfridge
http://www.missselfridge.com

Droog
http://www.droog.com

John Lewis
http://www.johnlewis.com

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