Spring Summer 2012 'Guide to the Season' - Senses Trend Report

on 6/12/10

Life develops a vivid richness this season, as we become enveloped in a blanket of sensory experiences. 

Taking an exploratory journey through each of our senses, for Spring Summer 2012 we become immersed in a new tactile world that sees us connect like never before.
 

Trend Direction 1: Five Senses

Heighten your senses as we see an explosion of designs & marketing campaigns that engage our emotional side.

With sight, hearing, touch, smell and taste each being as important as the other, products achieve a high level of resonance that makes us surrender to them on so many levels.  
 
Five Senses Trend Direction for Spring Summer 2012
Five Senses Trend Direction for Spring Summer 2012 - See Downloadable Version For Full References
 
Trend Direction 2: Nature's Touch
 
As we continue our love affair with nature, a new freedom of expression comes to the fore. 
 
Shrugging off the gloom & pressures of everyday life we escape into a beautiful, delicate sensory world where we are inspired by & come together with our natural surroundings.  
 
Spring Summer 2012 - Guide to the Season Nature's Touch Trend Direction for Spring Summer 2012 - See Downloadable Version For Full References
 
Trend Direction 3: Flesh Tones 
 
For this new direction, anatomy & medical devices provide a slightly twisted, yet evocative source of inspiration. 
 
Skin touches skin to give us an intense & sensual focus, whilst providing a soft natural hue to this tone on tone colour palette. 
 

Fles Tones Trend Direction for Spring Summer 2012Flesh Tones Trend Direction for Spring Summer 2012 - See Downloadable Version For Full References

Trend Direction 4: Sensory Experience 

3D begins to become obsolete, as new technology enshrouds us to create a whole additional dimension to our senses. 
 
From holographic cinema experiences, motion gaming, through to the next generation of 4D prototypes, immersive technology is set to eclipse anything that has gone before.
 
Sensory Experience Trend Direction for Spring Summer 2012
Sensory Experience Trend Direction for Spring Summer 2012 - See Downloadable Version For Full References
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article resources

For Download Version:

/files/files/Guide to Season SS12 - Senses.pdf

References:

Five Senses

1. Jewellery by Imme van der Haak

2. Identity by Jeffrey Wang

Nature's Touch

1. & 2. The World Meeting of Body Art.  Images Courtesy of Camilo Delgado Castilla

Flesh Tones

1. Skin - Wellcome Collection 

2. Re.Treat by Una Burke

Sensory Experience

1. Skin:Dresses by Philips Design Probes

2. Into The Deep Collection by Vega Wang

 

Imme van der Haak
http://www.immevanderhaak.nl

Jeffrey Wang
http://www.blanqworld.com

Skin Exhibition - Wellcome Collection
http://www.wellcomecollection.org

Una Burke
http://www.unaburke.com

Philips Design Probes
http://www.design.philips.com

Vega Wang
http://www.vegawang.com

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