Spring Summer 2012 'Guide to the Season' - Senses Trend Report
Life develops a vivid richness this season, as we become enveloped in a blanket of sensory experiences.
Taking an exploratory journey through each of our senses, for Spring Summer 2012 we become immersed in a new tactile world that sees us connect like never before.
Trend Direction 1: Five Senses
Heighten your senses as we see an explosion of designs & marketing campaigns that engage our emotional side.
With sight, hearing, touch, smell and taste each being as important as the other, products achieve a high level of resonance that makes us surrender to them on so many levels.
Five Senses Trend Direction for Spring Summer 2012 - See Downloadable Version For Full References
Trend Direction 2: Nature's Touch
As we continue our love affair with nature, a new freedom of expression comes to the fore.
Shrugging off the gloom & pressures of everyday life we escape into a beautiful, delicate sensory world where we are inspired by & come together with our natural surroundings.
Nature's Touch Trend Direction for Spring Summer 2012 - See Downloadable Version For Full References
Trend Direction 3: Flesh Tones
For this new direction, anatomy & medical devices provide a slightly twisted, yet evocative source of inspiration.
Skin touches skin to give us an intense & sensual focus, whilst providing a soft natural hue to this tone on tone colour palette.
Flesh Tones Trend Direction for Spring Summer 2012 - See Downloadable Version For Full References
Trend Direction 4: Sensory Experience
3D begins to become obsolete, as new technology enshrouds us to create a whole additional dimension to our senses.
From holographic cinema experiences, motion gaming, through to the next generation of 4D prototypes, immersive technology is set to eclipse anything that has gone before.
Sensory Experience Trend Direction for Spring Summer 2012 - See Downloadable Version For Full References
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