Spring Summer 2012 'Guide to the Season' - Spirited Trend Report

on 17/12/10

The digital revolution didn’t happen to this ‘spirited’ generation, it has always been hardwired into their DNA. 

Attention-seeking, connected, & online 24/7 this precocious group blog, direct & act their way to global superstardom all by the time they hit their teens.  
 

Trend Direction 1: Young Optimism

A lot more radical than their older siblings, this digital generation can organise a campaign or a flash mob in a breath. 
 
An end to the ASBO was meant to bring peace to the streets, but this young generation are willing to fight for their beliefs & tell you exactly what they feel.  
Spring Summer 2012 Guide to the Season - SpiritedYoung Optimism Trend Direction for Spring Summer 2012 - See Downloadable Version For Full References
 
Trend Direction 2: Global Gatherings 

Global tribes become a reality with the rise of international festivals, protests & underground culture-swapping. 

Meet face-to-face wherever you are in the world thanks to the birth of location-based social networking. Connect, locate, participate, & enjoy the planet like never before. 
 
Spring Summer 2012 Guide to the Season - Spirited
Global Gatherings Trend Direction for Spring Summer 2012 - See Downloadable Version For Full References
 
Trend Direction 3: New Fashion Aesthetic
 
Vintage-inspired fashion makes way for a new aesthetic where sport & street styling comes to the forefront.
 
Brand new modern fabrics are effortlessly mixed with the odd touch of craft, but this is all about a bright, fresh & upbeat approach. 
 
Spring Summer Guide to the Season - Spirited
New Fashion Aesthetic Trend Direction for Spring Summer 2012 - See Downloadable Version For Full References
 
Trend Direction 4: Edgy Craft 
 
Contemporary craft gets an edge as digital production techniques provide new intricate possibilities.
 
Blending the workmanship normally associated with handicrafts with the cool touch of technology we generate truly original one-offs. 
 
Spring Summer 2012 Guide to the Season
Edgy Craft Trend Direction for Spring Summer 2012 - See Downloadable Version For Full References
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article resources

For Download Version:

/files/files/Guide to the Season SS12 - Spirited.pdf

Macro Trend Report - The Trend Boutique
http://www.thetrendboutique.co.uk/10-key-factors-driving-the-spirited-trend/a

References: 

Young Optimism

1. ‘Pretty Girl’ by Chris Willis, taken at the Standford Holi Festival

2. Student Protester London 2010 by Oli Scarff

Global Gatherings 
 
1.Carly Ellis Commission for SuperSuper Magazine
 
2. Mrs Jones - Image Courtesy of BLOW
 
New Fashion Aesthetic
 
1. Menswear by Bernhard Willhelm
 
2. Menswear by Romain Kremer
 
Edgy Craft
 
1.Collection by Little Shilpa
 
2. Babel by Michael Eden

 

Chris Willis
http://www.flickr.com/photos/
arcticpuppy/sets/72157623722861130/

 
Tavi Gavinson
www.thestylerookie.com
 
Diggy Simmons
www.lifeofthejetsetter.com
 
Mrs Jones
www.mrsj.co.uk
 
BLOW pr
www.blow.co.uk
 
Carly Ellis
www.carlyellis.com
 
Prada
www.prada.com
 
Bernhard Willhelm
www.bernhard-willhelm
 
Romain Kremer
www.romainkremer
 
Totem Fashion
www.totemfashion.com
 
Michael Eden
www.edenceramics.co.uk
 
Little Shilpa
www.littleshilpa.com

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