Spring Summer 2012 'Guide to the Season' - Spirited Trend Report
The digital revolution didn’t happen to this ‘spirited’ generation, it has always been hardwired into their DNA.
Attention-seeking, connected, & online 24/7 this precocious group blog, direct & act their way to global superstardom all by the time they hit their teens.
Trend Direction 1: Young Optimism
A lot more radical than their older siblings, this digital generation can organise a campaign or a flash mob in a breath.
An end to the ASBO was meant to bring peace to the streets, but this young generation are willing to fight for their beliefs & tell you exactly what they feel.
Young Optimism Trend Direction for Spring Summer 2012 - See Downloadable Version For Full References
Trend Direction 2: Global Gatherings
Global tribes become a reality with the rise of international festivals, protests & underground culture-swapping.
Meet face-to-face wherever you are in the world thanks to the birth of location-based social networking. Connect, locate, participate, & enjoy the planet like never before.
Global Gatherings Trend Direction for Spring Summer 2012 - See Downloadable Version For Full References
Trend Direction 3: New Fashion Aesthetic
Vintage-inspired fashion makes way for a new aesthetic where sport & street styling comes to the forefront.
Brand new modern fabrics are effortlessly mixed with the odd touch of craft, but this is all about a bright, fresh & upbeat approach.
New Fashion Aesthetic Trend Direction for Spring Summer 2012 - See Downloadable Version For Full References
Trend Direction 4: Edgy Craft
Contemporary craft gets an edge as digital production techniques provide new intricate possibilities.
Blending the workmanship normally associated with handicrafts with the cool touch of technology we generate truly original one-offs.
Edgy Craft Trend Direction for Spring Summer 2012 - See Downloadable Version For Full References
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