Spring Summer 2013 Fashion Trend Report - Carnival
In the second of our comprehensive fashion reports for Spring Summer 2013, The Trend Boutique take a look at how the 'Carnival' trend direction has started to impact on menswear & womenswear.
With 16 trend boards covering colour, general influences, materials, shape & silhouette and key designer collections, we aim to provide inspirational direction, as well as essential references for further research & development.
Carnival Trend Direction for Fashion
Strongly influenced by the growing importance of Brazil on an economical, design and cultural level, we enjoy the 'heat' of this theme from the vibrant colour palette to inspiration taken from the beaches of Rio de Janeiro.
'Carnival' offers a rich intensity and sense of flamboyance particularly for womenswear; strong, bold and young this theme is all about high summer and exploring the Brazilian passion & joie de vivre.
Colour: Rainbow shades and ultra brights make up the 'Carnival' palette as we continue to enjoy our love of colour harnessed over the last few seasons. The intensity & vibrancy is taken up a notch as we see a 'riot of colour' seen throughout all womenswear & menswear.
Images & Collection by Christopher Kane
New Designers & Graphics: The new graphic style from emerging artists & designers from Brazil we identified in our 'Guide to the Season' for Carnival is picked back up here for menswear & womenswear. Digital prints take on a more graphic style with pops of colour against monochrome illustrations.
Left: Image & Collection by Richard Nicoll Right: Image & Collection by Leitmotif
Images & Collection by Joe Turvey
Swimwear as Outerwear: A major direction in terms of shape is the movement towards 'swimwear as outerwear' that also follows on from the long established underwear as outerwear that first debuted at the beginning of the 1990's. A perfect direction for the heat of the 'Carnival' trend and one that we have already seen emerging with the likes of Rihanna and Rita Ora wearing swimwear in their music videos. It has also acted in re-booting the one-piece as a must-have item.
Left: Image & Collection by Amaya Arzuaga Right: Image & Collection by Aqua di Lara
Left: Image & Collection by Ekaterina Kukhareva Right: Image & Collection by Amaya Arzuaga
Womens Sexuality: The increasing prominence and overt nature of women's blossoming sexuality is expressed in fashion through super cute & super sexy lingerie. Whether worn as underwear or outerwear each piece has lots of feminine touches & peek-a-boo cutouts. The bondage references we saw for Spring Summer 2012 are softened and given a sporty feel with fun graphic strapping and bubblegum colour palettes.
Left: Image & Collection by Damaris Right Image & Collection by Damaris
Left: Images & Collection by Chromat Right: Images & Collection by Agent Provocateur
Key Fabric Direction for Carnival
Print is absolutely key for the 'Carnival' trend direction, however rather than the highly complex digital prints of recent seasons, we see more simplicity with the use of bold polka-dots that appear everywhere like some form of heatstroke or rash. Mixed, layered or of varying sizes we find that anything goes as long as it has a wild and random appeal.
Images & Collection by Yayoi Kusama Collaboration with Louis Vuitton
Key Silhouettes & Shape Direction for Carnival
Jackets: Coats are not an option for this high summer trend, whereas the cropped or soft blouson bomber jacket offers the perfect cover-up from the heat of Spring Summer 2013. Simple, fluid shapes create a relaxed 'thrown on' slightly sporty feel as we want the freedom to go from beach to street in a flash.
Left: Image & Collection by Holly Fulton Right: Image & Collection by Mother of Pearl
Dresses: For RTW, dresses have a sophisticated, yet relaxed feel and are updated with calf hem rather than full maxi lengths. Fluidty & billowing effects are provided through simple A line & trapeze shapes with interest created through bold splashes of colour, sunray pleats and ultra fine collar & halter necklines. For casualwear we see simple tee or polo shirt dresses in bold brights & patterning worn with a no fuss approach & flats.
Images & Collection by Chloe
Left: Image & Collection by David Delfin Right: Image & Collection by Prabal Gurung
Trousers & Shorts: For menswear, shorts are tailored or have swim trunk styling to give more of a retro Copacabana beach feel. The cut for men is micro & super short, whilst for womenswear the shorts have a fluid look, worn loose with square boxer shapes in delicate fabrics & pretty prints.
Left: Image & Collection by Topman Design Top Right: Image & Collection by Mjolk Bottom Right: Image & Collection by Acne
Left: Image & Collection by Jonathan Saunders Right: Image & Collection by Chloe
Tops: Tanks & sleeveless tops make up the mainstay of the 'Carnival' theme as once again we look to a high summer direction. Ultra-bright tees are over-sized and have a square silhouette. Slim fit is also key to show off the 'body beautiful' toned & honed from working out on the beach, whilst multi-coloured, graphic prints or single tone vests & tops are all seen.
Left: Image & Collection by Shaun Samson
Left: Image & Collection by Acne Right: Image & Collection by Pringle of Scotland
One of the most directional of the silhouettes is the introduction of beachwear for everyday through the teaming with quirky accessories and a streetwear feel. This is definitely a young & bold approach and not for the faint hearted, but if worn well & with attitude is one of the most fun and standout looks for the season.
Left: Image & Collection by Mara Hoffman Right: Image & Collection by AngelaBang
Left: Image & Collection by Alexis Mabille Right: Image & Collection by Shaun Samson